Values and Standards
Our StoryEst. 2022
Welcome to the Willow Rose journey. It all began a few years back, when our founder, Willow Rose suffered some health issues. Her skin had become very sensitive and most skincare and cosmetics were drying or irritating her skin. She wanted to find products that were gentle on the skin, sensitive to all skin types, and which took care of her skin and the environment.
She therefore created Willow Rose, a brand which takes care of your skin sensitivity, is sustainable, organic, clean beauty, and cares for the environment while doing so.
Willow Rose formulas have been developedusing unique, using the most recent research on anti-aging actives (hyaluronic acid, salycilic acid, betaine, caffeine, CBD, Niacinamide, organic plant and floral extracts).which allow to reduce skin sensitivity, bring back elasticity on your skin and support your skin changes with age. We are focusing on longevity of your body.
All of our ingredients are a clean beauty perfection of organic, natural, cruelty free, paraben free, vegan formulations.
We have even formulated an all natural oil based wax to replace beeswax in order to support nature and safety of the bees, and remain 100% vegan and cruelty free.
Our boxes and packaging materials are 50% recycled and 100% recyclable. Moving towards being 100% recycled and sustainable by 2024.
Cosmetics should be a gorgeous expression and extension of your inner beauty. They should be safe for the environment, gentle on your skin, and bring joy to you and those around you.
Beauty Ingredients to Avoid
Ammonium C6-16 perfluoroalkyl ethyl phosphate
Ammonium Xylene Sulfonate
Benzophenone-3BHA (Butylated Hydroxyanisole)
BHT (Butylated Hydroxytoluene) ButoxyethanolC9-15 fluoroalcohol phosphate
Cocamide DEACoal tar
Copper Disodium EDTA
Dimethylmethoxy Chromanyl Palmitate
Disodium EDTADMDM HydantoinEDTAEmu Oil
Fragrance/Fragrance Oils (Synthetic)
HydroquinoneImidazolidinyl UreaIodine complex with ammonium ether sulfate and polyoxyethylene sorbitan monolaurateIodine complex with phosphate ester of alkylaryloxy polyethylene glycolIodopropynyl ButylcarbamateIsododecaneIsoeicosane
Methyl perfluorobutyl ether
Methyl perfluoroisobutyl ether
Methylene bis-benzotriazoyl tetramethylbutylphenol
Nonylphenoxypoly (ethyleneoxy) ethanoliodine
Octafluoropentyl methacrylateOctinoxateOleamide DEA
Perfluorononylethyl carboxydecyl PEG-10 dimethicone
Petroleum based oils
Polyperfluoroethoxymethoxy Difluoroethyl Peg PhosphatePolyperfluoroethoxymethoxy PEG-2 phosphate
Sodium magnesium fluorosilicate
Sodium xylene sulfonate
TBHQ (tertiary butylhydroquinone)
Undecoylium chloride iodine complex
Vanillyl Butyl Ether
Use these links to find products that meet the criteria you are looking for.
For questions or more information reach out to email@example.com